LeTribe Fashion: Pioneering Sustainability and Innovation

There has been alot of talk recently about sustainability in the fashion industry, but not nearly as much action. One of the biggest issues for fashion in the coming years is how waste and emissions can be curbed as the industry continues to experience rapid growth. Over 30% of clothes that are produced are never sold - which amounts to over 13 million tons of textile waste each year. 

For all its sustainability efforts, fashion has made little tangible progress recently. Emissions are still going up, overproduction is rampant, and the lifespan of most garments is very short. 

Just to put this in perspective, fashion retail giant H&M currently has almost $5 billion worth of unsold inventory. Unbelievable, right? 

As we can clearly see, the fashion industry is in need of a new path forward. 

Enter LeTribe.

LeTribe is the latest venture by serial entrepreneur Mari Martin. LeTribe is a forward-thinking, decentralized fashion platform that aims to create a more intentional and conscious relationship between the supply chain, consumers, and their wardrobes. 

Mari is a pioneer in the fashion industry in Europe, having created the number one designer fashion brand in Estonia, Tallinn Dolls. After witnessing the state of the fashion industry firsthand over the past 15 years, Mari saw the need for us to reconsider our relationship with our wardrobe. She saw firsthand the massive problem of overproduction and the negative effect the current approach has on the environment. Her new approach aims to disrupt the status quo of fashion production in the US and provide a more intelligent approach to both production and consumption. 

“I want us to build a better and environmentally friendly approach to our wardrobes. A place where pre-ordering is the norm and clothes are designed, manufactured, and sold locally.”

The LeTribe platform aims to offer a more modern and community-driven approach to fashion. Their new application aims to bring a few key innovations to the American fashion industry:

• Intentional Purchase Decisions

One of the most important innovations LeTribe offers is the ability for shoppers to purchase clothes that are produced to meet demand. This process uses predictive demand in order to produce only what is needed based on the interest that members of the tribe present. This ensures there is no overproduction and that less strain is placed on the supply chain, and as a result, the environment.  

• Digital Wardrobes

LeTribe helps users visualize their wardrobes and see how they can mix and match clothes from different brands more efficiently. This feature is used to help members of the tribe get the most out of their wardrobes and avoid buying clothes they don’t need. It also enables the opportunity to share wardrobe ideas, swap clothes, and participate in a community of like-minded fashionistas. Letribers can also combine their existing wardrobe with a wishlist product to understand if it adds value to your wardrobe. Anything purchased online can be uploaded directly to the digital wardrobe. 

• Aftermarket 

The LeTribe platform enables users to buy and sell used clothing as well. This essential feature enables Letribers to buy and combine new clothes into their digital wardrobe and minimize their environmental imprint. 

The aftermarket is a thriving aspect of the current fashion industry that enables users to share their wardrobes with fellow fashion lovers while helping to minimize wasted inventory. Our aftermarket mechanism is designed to be seamless for users by enabling single-click purchases, wishlists, and a full guided process from sale to shipping. 

• Education

A major part of the LeTribe mission is to teach fashion intelligence and help educate the community on how to be mindful of their purchase decisions and the impact they have on the environment. Changing the status quo of wastefulness begins with connecting buyer and seller through the common goal of sustainability. An educated community will be more active and able to help further the mission that LeTribe stands for. 

• Community

According to Vogue Business, “Many of the industry’s environmental initiatives leave people out of the equation.”

Just as the name implies, LeTribe is a tribe of fashion-forward individuals. The platform will enable a deep connection between members and encourage a melting pot of inspiration, fashion trends, and community events. The community itself will be self-run as well, making it the first fashion platform to adopt a decentralized approach that empowers its community members to be direct participants in the new fashion revolution. 

 

Why LeTribe is Poised For Success

LeTribe is the culmination of the career of Estonia’s leading fashion entrepreneur, Mari Martin. Her vision of creating a more intelligent supply chain that is driven by the community and not profits is what led her to make the decision to start this new journey. She is extremely passionate about providing value to people who love fashion as much as she does, and she has started from scratch here in the States to leave her mark on the industry and community she loves.

Mari’s expertise in fashion from her time establishing the most successful fashion brand in Estonia has revealed to her the gaps in the fashion industry that she knows she can fix. Her approach unites advancements in supply chain logic with digital community involvement in order to create a new fashion platform that has the potential to revolutionize the way we approach fashion in America.

“We rise by lifting others.  We are more powerful when we empower each other.”  - Mari Martin

Mari believes that it’s time to disrupt the outdated ways of approaching fashion and start taking responsibility for our planet as a tribe. Her infectious energy and commitment to innovation are propelling her forward into this new industry with profound energy that is sure to make an impact - and it is her loving and inspirational spirit that is attracting people to join this powerful new family of fashion-lovers!

Mari believes that with the proper education and tools, we can begin to help minimize overproduction while ushering in a new era of fashion. 

The Tribe starts with us! Don’t miss out on being a part of the new movement toward fashion intelligence and join the Tribe today!